Why being Mobile-Friendly is so Important

According to Dave Briggs, the Chief Engagement Officer of MetroQuest, in recent years we have witnessed the explosive growth of internet users on mobile devices around the world.


In 2015, there were more Google searches on mobile than on desktops for the first time. 47% of Facebook’s 1.55 billion users only use it on their phone.

According to Forrester Research, 75% of US adults use 2 or more devices connected to the internet and 67% have switched devices while completing common tasks. In addition, 62% of US online adults expect a mobile-friendly website.

Pew Research found that in 2015, 99% of smartphone owners use their phone at home, 82% use their phones while in transit and 69% use their phone at work each week. As more and more people use their phones and tablets as a part of their everyday life, you need to make sure that you’re not left behind.

In order to reach out and engage with harder sectors of the community in public consultation, there is a need to reach them where they spend their time – on their smartphone. This means a consultation website to be a mobile-friendly website.

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N.B. MetroQuest is based in Canada – but if you are based in the UK of other parts of Europe do contact Peter Bates consult@pjb.co.uk for mobile-friendly online engagement public consultation tools.